Zoning out

Many years ago game designers advised their peers tomake their prototypes “juicy”.

The menu screens, the maps, the free-to-play storefront, everything.

It is all very juicy.

Nicole, Belle, and Billy stand facing the camera during a conversation.

It is pumped with juice, but only in the same way supermarket chicken is pumped with water.

You might save some trapped residents, find a lost hierloom, or search for a missing delivery driver.

The character action battles are as cool-looking as anything in the genre.

Cover image for YouTube video

At special moments you could switch characters to perform smoothly violent transitional combos.

Unfortunately, most of your time is not really spent fighting.

At least, not in the story mode of the early game.

Anby and Billy exchange jibes while facing the camera.

So what is the game, if it isn’t the fighting?

To stealan old question, where does the game reside?

For all the stylishness of the world, there is remarkably little of it to explore.

Belle stands in her family video rental store, looking at the tapes.

The most enjoyable environment is the city block where you do errands (more on that later).

ZZZ doesn’t get that far.

Yet ultimately, my time in the Zenless Zone (Zero) has left me feeling uninspired.

A bear construction worker fights an Ethereal baddie.

There are a lot of easy-to-miss details and menu cul-de-sacs where yet more loot can be claimed.

But for whatever reason that is not psychologically compatible with the gacha.

It’s a bit like getting step-by-step unboxing instructions from a really fussy drug dealer.

An enemy attacks during a fight sequence, with a glittering “counter” visual effect.

This is not necessarily the death knell for a video game.

Plenty of great games are all menu, all the time.

Zenless Zone Zero uses these same principles to encourage the player to live too often in a menu screen.

A maid character attacks a monstrous dog creature using a buzzsaw.

To me it feels like a deeply superficial world.

A noodle vendor with robotic arms.

An item shop sells W-Engines, a necessary part for upgrading characters.

A TV screen shows in-universe adverts while the game loads.

The protagonist of Zenless Zone Zero jogs through the city streets past a supermarket.

A dog sells scratchcards at a stall in Zenless Zone Zero.

Billy, Nicole, and Nekomata have a conversation while facing the camera.