Returning to a subscription model
Unity is scrapping their controversial “runtime fees”, effective immediately.
They’re reverting to the “seat-based subscription model” that funded the game creation tool previously.
Non-gaming Industry customers are not impacted by this modification,“says the announcementfrom Unity CEO Matt Bromberg.
But those increases neednt come in a novel and controversial new form.
Unity Pro and Enterprise subscription pricing and revenue thresholds will change on January 1st, 2025.
The change was immediately controversial, with several developers such asAmong Uscreators Innersloth,planning on ditching the platform.
These changes did little to quell developers' concerns.
Not long afterwards, Unity CEO (and former EA CEO) John Riccitielloretired, effective immediately.
Matt Bromberg was appointed Unity’s new CEO in May of this year.
Whether that’s enough to win back developers' trust, I don’t know.
I wouldn’t bet my business on it.