“We have to find new ways of trying to break through.”
The inaugural showcase won’t make anybody any money directly.
And on the other hand, there are showcases that may be more focused on [smaller] indies.
And we couldn’t really identify ourselves as a studio, I mean, between those two.
We felt that there was this in-between spot that needed to be filled somehow."
Do studios of this stature really need a whole showcase all to themselves?
Exactly what will the ratio of announcements be between slots for well-known series and promotion for new work?
But there’s like an arms race now in the industry.
And some of the marketing techniques or the hooks that landed in the second generation are no longer relevant.
And we have to find new ways of trying to break through."
“And that just goes back to not taking anything for granted.
But simultaneously, more and more games are just disappearing.”
Look out for more from my chat with the IIII participants in the coming weeks.
