Players still don't feel "comfortable" with game subscription services, says Ubisoft+ boss

“Gamers are used to, a little bit like DVD, having and owning their games.”

“We’re seeing expansion on console as the likes of PlayStation and Xbox bring new people in.

“That’s the consumer shift that needs to happen.

They got comfortable not owning their CD collection or DVD collection.

That’s a transformation that’s been a bit slower to happen [in games].

“As gamers grow comfortable in that aspect… you don’t lose your progress.

If you resume your game at another time, your progress file is still there.

That’s not been deleted.

You don’t lose what you’ve built in the game or your engagement with the game.

So it’s about feeling comfortable with not owning your game.

“I still have two boxes of DVDs,” Tremblay continued.

“I definitely understand the gamers perspective with that.

That’s reassuring.”

Call me a grouch, but I’m not sure it is?

“The point is not to force users to go down one route or another,” he said.

That’s part of the challenge we have as a subscription service, and we’re embracing that.”