Steam's overlords still think in-game ads are fine as long as they're "appropriate"
They suggest switching to a single-purchase model or free-to-play with microtransactions instead. Here’s what it says about in-game ads being fine as long as they fit the context. There’s an interesting tradition of product placement within games, ranging from signboards for pirate simOverboard! in the otherwise galleon-deficient G-Police, toObama campaign ads in Burnout Paradise. Publishers have, unsurprisingly, expressed qualified approval for the idea. Among the more egregious examples of noxious in-game advertising is the originalAlan Wake, would you believe....