Valve have yet to formally announce this new approach.
It’s a popular move already, but there are a few complaints about the execution.
Valve’s labels only seem to apply to gaps between full public updates.

At what point do you declare the patient dead on the operating table?
I will never buy something for what it might become.
Embrace presence, I say.
The future makes oafs of us all.
Valve have made a show of cracking down on slippery Steam practices lately.
Back in November, theytightened the rules for games with delayed season pass DLC.